{"product_id":"9780060871000","title":"The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand","description":"\u003cp\u003eBranding.\u003c\/p\u003e\u003cp\u003eDubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.\u003c\/p\u003e\u003cp\u003eThe only question is, how do you do it?\u003c\/p\u003e\u003cp\u003eLearn the laws of branding in the branding bible: \u003ci\u003eThe 22 Immutable Laws of Branding\u003c\/i\u003e. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries...\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47095719657712,"sku":"9780060871000","price":5.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060871000_p0.jpg?v=1763619638","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060871000","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}