{"product_id":"9780061555992","title":"Business Plans for Dummies: 2nd Edition","description":"\u003cp\u003eCreating a great business plan is the first and most vital step to business success. \u003ci\u003eBusiness Plans For Dummies\u003c\/i\u003e, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.\u003c\/p\u003e\u003cp\u003eDiscover how to:\u003c\/p\u003e\u003cp\u003eAssess your company's goals and objectives\u003c\/p\u003e\u003cp\u003eCreate a clear, precise mission statement\u003c\/p\u003e\u003cp\u003eIdentify customers and understand their needs\u003c\/p\u003e\u003cp\u003eDifferentiate your business from the competition\u003c\/p\u003e\u003cp\u003eUnderstand budgeting and finances\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47093898445040,"sku":"9780061555992","price":8.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061555992_p0.jpg?v=1763621789","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061555992","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}