{"product_id":"9780061765308-1","title":"Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design","description":"\u003cp\u003e\u003cb\u003eDesigning for the Greater Good\u003c\/b\u003e features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; \u003cb\u003eDesigning for the Greater Good\u003c\/b\u003e provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q\u0026amp;A with influential designers from both government-funded and private non-profits.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47042135589104,"sku":"9780061765308","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061765308_p0.jpg?v=1763772932","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061765308-1","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}