{"product_id":"9780061795862","title":"Crossing the Chasm: Marketing and Selling Technology Project","description":"\u003cp\u003eHere is the bestselling guide that created a new game plan for marketing in high-tech industries. \u003cem\u003eCrossing the Chasm\u003c\/em\u003e has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47107462627568,"sku":"9780061795862","price":4.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061795862_p0.jpg?v=1763623144","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061795862","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}