{"product_id":"9780061809798","title":"Innovation and Entrepreneurship","description":"\u003ccenter\u003e\u003cp\u003ePeter Drucker's classic book on innovation and entrepreneurship\u003c\/p\u003e\u003c\/center\u003e\u003cp\u003eThis is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, \u003cem\u003eInnovation and Entrepreneurship\u003c\/em\u003e explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":47118945124592,"sku":"9780061809798","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061809798_p0.jpg?v=1763622903","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061809798","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}