{"product_id":"9780061844553","title":"The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado","description":"\u003cp\u003eIn \u003cem\u003eThe Chasm Companion,\u003c\/em\u003e The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, \u003cem\u003eCrossing the Chasm\u003c\/em\u003e and \u003cem\u003eInside the Tornado,\u003c\/em\u003e and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47070075879664,"sku":"9780061844553","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061844553_p0.jpg?v=1763622400","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061844553","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}