{"product_id":"9780061862946","title":"The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants","description":"\u003cp\u003eYour shoes are charred from stomping out brush fires. You have nightmares about UFOs—Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar? \u003c\/p\u003e\u003cp\u003eTom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his \u003cem\u003ecompany\u003c\/em\u003e profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers—as well as your own—and success will follow naturally.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Big Book of Small Business\u003c\/em\u003e, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStarting, funding, and getting your new business off the ground\u003c\/li\u003e\n\u003cli\u003eCrafting a mission and growing a corporate culture that works\u003c\/li\u003e\n\u003cli\u003eHiring the best people and maximizing their potential\u003c\/li\u003e\n\u003cli\u003eCommunicating and negotiating with your employees, customers, and suppliers\u003c\/li\u003e\n\u003cli\u003eCreating processes for continuous innovation and growth\u003c\/li\u003e\n\u003cli\u003eProtecting your business from unforeseen dangers\u003c\/li\u003e\n\u003cli\u003ePlanning for growth \u003c\/li\u003e\n\u003cli\u003eAnd much more . . .\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAs thorough as a textbook and as lively as a news magazine, \u003cem\u003eThe Big Book of Small Business\u003c\/em\u003e is the most comprehensive and practical book on how to take a small business to the next level, and an indispensable slingshot for the millions of scrappy Davids taking on corporate Goliaths.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":47078478840048,"sku":"9780061862946","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061862946_p0.jpg?v=1763623211","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061862946","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}