{"product_id":"9780061958724","title":"Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions","description":"\u003cp\u003e\u003cstrong\u003e\"A marvelous book… thought provoking and highly entertaining.\" \u003cbr\u003e—Jerome Groopman, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eHow Doctors Think\u003c\/em\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Ariely not only gives us a great read; he also makes us much wiser.\" \u003cbr\u003e—George Akerlof, 2001 Nobel Laureate in Economics \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Revolutionary.\" \u003cbr\u003e—\u003cem\u003eNew York Times Book Review\u003c\/em\u003e\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?\u003c\/p\u003e\u003cp\u003eIn this newly revised and expanded edition of the groundbreaking \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":47119027863792,"sku":"9780061958724","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061958724_p0.jpg?v=1763624108","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061958724","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}