{"product_id":"9780061984976","title":"C-Scape: Conquer the Forces Changing Business Today","description":"\u003cp\u003e“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett\u003c\/p\u003e\u003cp\u003e“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer\u003c\/p\u003e\u003cp\u003eFrom Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter \u0026amp; Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s \u003cb\u003eHere Comes Everybody\u003c\/b\u003e, Chris Anderson’s \u003cb\u003eThe Long Tail\u003c\/b\u003e, or Jeff Jarvis’ \u003cb\u003eWhat Would Google Do\u003c\/b\u003e, look no further than Kramer’s groundbreaking \u003cb\u003eC-Scape\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47011105931504,"sku":"9780061984976","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061984976_p0.jpg?v=1763772712","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061984976","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}