{"product_id":"9780061985270","title":"The 1% Windfall: How Successful Companies Use Price to Profit and Grow","description":"\u003cblockquote\u003e\u003cp\u003eLeading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003e\u003cem\u003eThe 1% Windfall\u003c\/em\u003e reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.\u003c\/p\u003e\u003cp\u003eThe good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. \u003c\/p\u003e\u003cp\u003eBut how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, \u003cem\u003eThe 1% Windfall\u003c\/em\u003e addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. \u003c\/p\u003e\u003cp\u003eThe result is a mind-opening, clear blueprint for com-panies to price for profit and growth.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":47077934235888,"sku":"9780061985270","price":15.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780061985270_p0.jpg?v=1763624112","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780061985270","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}