{"product_id":"9780062006196","title":"Brainsteering: A Better Approach to Breakthrough Ideas","description":"\u003cp\u003e“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —\u003cb\u003ePublishers Weekly\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  \u003cb\u003eBrainsteering \u003c\/b\u003eis a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. \u003cb\u003eBrainsteering \u003c\/b\u003eoffers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ \u003cb\u003eMade to Stick \u003c\/b\u003eand Gordon Mackenzie’s \u003cb\u003eOrbiting Giant Hairball\u003c\/b\u003e, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47021969015024,"sku":"9780062006196","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780062006196_p0.jpg?v=1763772895","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780062006196","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}