{"product_id":"9780062029454","title":"How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In","description":"\u003cp\u003eIn a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. \u003cem\u003eHow Companies Win\u003c\/em\u003e makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s \u003cem\u003eExecution\u003c\/em\u003e, W. Chan Kim and Renée Mauborgne’s \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e, and Kash’s own \u003cem\u003eThe New Law of Demand and Supply\u003c\/em\u003e, this is a must-have for succeeding in business in the twenty-first century. \u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":47119468462320,"sku":"9780062029454","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780062029454_p0.jpg?v=1763625283","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780062029454","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}