{"product_id":"9780062040893","title":"Escape Velocity: Free Your Company's Future from the Pull of the Past","description":"\u003cp\u003e“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple\u003c\/p\u003e\u003cp\u003eIn\u003ci\u003eEscape Velocity \u003c\/i\u003eGeoffrey A. Moore, author of the marketing masterwork \u003ci\u003eCrossingthe Chasm\u003c\/i\u003e, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore\u003ci\u003e \u003c\/i\u003econnectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s \u003ci\u003eExecution\u003c\/i\u003e,Clay Christensen’s \u003ci\u003eInnovator’s Solution\u003c\/i\u003e, and Gary Vaynerchuck’s\u003ci\u003eCrush It!\u003c\/i\u003e, and for anyone aiming for the pinnacle of business success, \u003ci\u003eEscapeVelocity \u003c\/i\u003eis an irreplaceable roadmap to the top.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47011450978544,"sku":"9780062040893","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780062040893_p0.jpg?v=1763624963","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780062040893","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}