{"product_id":"9780062042255","title":"Brainsteering: A Better Approach to Breakthrough Ideas","description":"\u003cblockquote\u003e\u003cp\u003eChange the way you think about new ideas by steering your creativity in new and more productive directions.\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003eIdeas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas—and we've all learned from experience that traditional brainstorming doesn't generate them.\u003c\/p\u003e\u003cp\u003eFormer McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach—Brainsteering—that takes brainstorming and other outdated ideation techniques and \"steers\" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined.\u003c\/p\u003e\u003cp\u003ePeppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, \u003cem\u003eBrainsteering\u003c\/em\u003e can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing \"idea factory.\" And getting started is easy: simply ask the right questions, and good ideas will follow. \u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Default Title","offer_id":47078581960944,"sku":"9780062042255","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780062042255_p0.jpg?v=1769910647","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780062042255","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}