{"product_id":"9780062121028","title":"Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All","description":"\u003cp\u003eThe new question: Ten years after the worldwide bestseller \u003cb\u003eGood to Great\u003c\/b\u003e, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In \u003cb\u003eGreat by Choice\u003c\/b\u003e, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.\u003c\/p\u003e\u003cp\u003eThe new study: \u003cb\u003eGreat by Choice\u003c\/b\u003e distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.\u003c\/p\u003e\u003cp\u003eThe new findings:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe best leaders were more disciplined, more empirical, and more paranoid.\u003c\/li\u003e \u003cli\u003eFollowing the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.\u003c\/li\u003e \u003cli\u003eThe great companies changed less in reaction to a radically changing world than the comparison companies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47010230010096,"sku":"9780062121028","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780062121028_p0.jpg?v=1763626776","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780062121028","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}