{"product_id":"9780066620367","title":"Giants of Enterprise: Seven Business Innovators and the Empires They Built","description":"\u003cp\u003eSeven business innovators and the empires they built.\u003c\/p\u003e\u003cp\u003eThe pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. \u003c\/p\u003e\u003cp\u003eWith the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: \u003c\/p\u003e\u003cp\u003e. George Eastman and his invention of the Kodak camera;\u003c\/p\u003e\u003cp\u003e. Thomas Watson of IBM;\u003c\/p\u003e\u003cp\u003e. Henry Ford and his automobile;\u003c\/p\u003e\u003cp\u003e. Charles Revson and his use of television advertising to drive massive sales for Revlon;\u003c\/p\u003e\u003cp\u003e. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;\u003c\/p\u003e\u003cp\u003e. Andrew Carnegie and his steel empire;\u003c\/p\u003e\u003cp\u003e. Sam Walton and his unprecedented retail machine, Wal-Mart.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47054379352304,"sku":"9780066620367","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780066620367_p0.jpg?v=1763635899","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780066620367","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}