{"product_id":"9780070364523","title":"Communicating Change: Winning Employee Support for New Business Goals","description":"When a company decides to make a major organizational change whether it's a new emphasis on customer service, quality management, restructuring or downsizing managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress. \u003cp\u003eWritten for busy managers at all levels, \u003ci\u003eCommunicating Change\u003c\/i\u003e offers specific prescriptions for effecting successful change centered around three guiding principles:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConveying the message through supervisors \u003c\/li\u003e\n\u003cli\u003eCommunicating face-to-face \u003c\/li\u003e\n\u003cli\u003eMaking the changes relevant to each work area \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.\u003c\/p\u003e","brand":"Maurizio De Bona","offers":[{"title":"Default Title","offer_id":47010209825008,"sku":"9780070364523","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780070364523_p0.jpg?v=1763634766","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780070364523","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}