{"product_id":"9780071347365","title":"The Kikkoman Chronicles","description":"Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":50085857657072,"sku":"9780071347365","price":30.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071347365","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}