{"product_id":"9780071371513","title":"Socratic Selling: How to Ask the Questions That Get the Sale","description":"\u003cp\u003e\u003cb\u003eBuild a relationship with your customers and close the sale more surely.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. \u003ci\u003eSocratic Selling\u003c\/i\u003e shows you how to access that power, to cooperate with it, and to make it work for you.\u003c\/p\u003e  \u003cp\u003eInside you will discover how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eOpen a sales dialogue dynamically, so that you and your customer go right to the heart of the matter\u003c\/li\u003e  \u003cli\u003eGuide the dialogue through a discovery of needs and needed decisions\u003c\/li\u003e  \u003cli\u003eNegotiate objections, and close effectively\u003c\/li\u003e  \u003cli\u003eUncover the motivators that move sales to more predictable closure\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47107981476080,"sku":"9780071371513","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071371513_p0.jpg?v=1763634831","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071371513","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}