{"product_id":"9780071379540","title":"Customer Relationship Management","description":"\u003cb\u003eThis reader-friendly series is must read for all levels of managers\u003c\/b\u003e \u003cp\u003eAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.\u003c\/p\u003e \u003cp\u003eAs customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. \u003ci\u003eCustomer Relationship Management\u003c\/i\u003e supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.\u003c\/p\u003e","brand":"Maurizio De Bona","offers":[{"title":"Default Title","offer_id":47010244067568,"sku":"9780071379540","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071379540_p0.jpg?v=1763634734","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071379540","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}