{"product_id":"9780071399579","title":"The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk","description":"“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”\u003cbr\u003e \u003cb\u003e--Robert Barker, BusinessWeek\u003c\/b\u003e \u003cp\u003e William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eLearn the risk\/reward characteristics of various investment types\u003c\/li\u003e  \u003cli\u003eUnderstand and apply portfolio theory for an improved risk\/reward ratio\u003c\/li\u003e  \u003cli\u003eSharpen their focus, and take control of their investment programs\u003c\/li\u003e  \u003c\/ul\u003e  \u003cb\u003eWilliam Bernstein\u003c\/b\u003e runs a website—www.efficientfrontier.com—known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47105726415088,"sku":"9780071399579","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071399579_p0.jpg?v=1763635157","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071399579","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}