{"product_id":"9780071414357","title":"Small Business Solutions: How to Fix and Prevent the 13 Biggest Problems That Derail Business","description":"\u003cb\u003eProven tools for solving today's most persistent entrepreneurial headaches—and keeping the focus on business growth\u003c\/b\u003e \u003cp\u003eOperating a small business presents entrepreneurs with a continuing series of problems that need to be solved—and, usually, the smaller the business, the bigger the problems. \u003ci\u003eSmall Business Solutions \u003c\/i\u003efocuses on 13 crises that crop up again and again in most small businesses, and details how entrepreneurs have identified and successfully solved them. As a longtime consultant to start-up businesses, Robert Hisrich has seen these solutions work in scores of small businesses, both in the United States and abroad. He divides \u003ci\u003eSmall Business Solutions \u003c\/i\u003einto three categories—marketing, finance, and overall management—and provides market-proven solutions to problem areas in each:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSales \u0026amp; Marketing—Turning sales into profits, focusing a business \u003c\/li\u003e\n\u003cli\u003eFinance—Raising capital, monitoring and managing cash flow, valuing a business \u003c\/li\u003e\n\u003cli\u003eManagement—Choosing the right partner, changing style as a business grows, and more \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47015740735728,"sku":"9780071414357","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071414357_p0.jpg?v=1763636059","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071414357","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}