{"product_id":"9780071415774","title":"Net Words: Creating High-Impact Online Copy","description":"\u003cp\u003e\u003cb\u003eA guide to creating copy that connects with customers­­and makes the sale\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eAdvertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eNet Words\u003c\/i\u003e explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line \"voice\" and use it to forge lasting bonds with customers, increase market share, and close sales.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47775991365872,"sku":"9780071415774","price":17.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071415774_p0.jpg?v=1763635050","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071415774","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}