{"product_id":"9780071417525","title":"The Seven Keys to Managing Strategic Accounts","description":"\u003cb\u003eMarket-proven strategies to generate competitive advantage by identifying and always taking care of your best customers\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Seven Keys to Managing Strategic Accounts \u003c\/i\u003eprovides decision makers with a proactive program for profitably managing their largest, most critical customers—their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters.\u003c\/p\u003e \u003cp\u003ePlacing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA world-class competency model for strategic account managers \u003c\/li\u003e\n\u003cli\u003eTechniques for developing a program to manage and grow \"co-destiny\" relationships \u003c\/li\u003e\n\u003cli\u003eExamples and cases from Honeywell, 3M,and other leading corporations \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47011607838960,"sku":"9780071417525","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071417525_p0.jpg?v=1763635593","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071417525","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}