{"product_id":"9780071417754","title":"Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold: The Four Cornerstones That Turn Business Relationships Into Gold","description":"\u003cp\u003eSales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing \"The Four Cornerstones of Referrals\" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWork less and earn more by getting existing customers to work for them generating high-quality referrals \u003c\/li\u003e\n\u003cli\u003eTurn every business contact into a relationship and every relationship into a sales success story \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47011612459248,"sku":"9780071417754","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071417754_p0.jpg?v=1763635055","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071417754","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}