{"product_id":"9780071436045","title":"Business Plans that Work","description":"\u003cp\u003e\u003cb\u003eToday's top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans \u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Timmons is one of the two most powerful minds in entrepreneurship in the nation.\" --Success Business\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003ePlans That Work \u003c\/i\u003earms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eDetermine what to include in each plan, why, and for whom\u003c\/li\u003e  \u003cli\u003eRecognize and avoid common pitfalls in the process\u003c\/li\u003e  \u003cli\u003eUse the renowned \"Timmons Model\" to analyze potential business opportunities\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47148355879152,"sku":"9780071436045","price":12.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071436045_p0.jpg?v=1763635633","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071436045","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}