{"product_id":"9780071436106","title":"Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability","description":"\u003cp\u003eROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. \u003ci\u003eMarketing ROI\u003c\/i\u003echanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.\u003c\/p\u003e  \u003cp\u003eThis comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776000803056,"sku":"9780071436106","price":52.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071436106_p0.jpg?v=1763634961","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071436106","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}