{"product_id":"9780071436175","title":"kidfluence","description":"\u003cp\u003e\u003ci\u003eKidfluence \u003c\/i\u003edetails the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This \"what works and what doesn't\" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776002998512,"sku":"9780071436175","price":29.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071436175_p0.jpg?v=1763635635","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071436175","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}