{"product_id":"9780071436205","title":"The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof","description":"\u003cp\u003e\u003cb\u003eReveals the secrets behind the phenomenal success of today's top sales professionals\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eThe 10 Immutable Laws of Power Selling\u003c\/i\u003e, leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment.\u003c\/p\u003e  \u003cp\u003eDeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers.\u003c\/p\u003e  \u003cp\u003eWith the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches readers:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eThe 10 key imperatives for becoming an exceptional performer in today's selling environment\u003c\/li\u003e  \u003cli\u003eHow to apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions-- even in a recession\u003c\/li\u003e  \u003cli\u003eHow to identify clients' needs and create solutions to fit those needs\u003c\/li\u003e  \u003cli\u003eHow to build strong relationships with customers and manage those relationships for long-term success\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47148180504816,"sku":"9780071436205","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071436205_p0.jpg?v=1763635637","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071436205","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}