{"product_id":"9780071436458","title":"The Manager's Guide to Strategy","description":"\u003cp\u003e\u003cb\u003eTranslated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eAll managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little \"brushing up\" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.\u003c\/p\u003e  \u003cp\u003eThe best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. \u003ci\u003eThe Manager's Guide to Strategy \u003c\/i\u003eshows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47148146360560,"sku":"9780071436458","price":16.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071436458_p0.jpg?v=1763634962","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071436458","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}