{"product_id":"9780071441278","title":"The McGraw-Hill 36-Hour Course in Business Writing and Communication: Managing Your Writing","description":"\u003cp\u003e\u003cb\u003eThe easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEffective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps.\u003c\/p\u003e\u003cp\u003e\u003cu\u003eThe McGraw-Hill 36-Hour Course in Business Writing and Communication\u003c\/u\u003e takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Transform your writing from \"I\" and \"You\" centered to \"We\" centered \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Quickly collect and organize the information you need \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Use \"turn signals\" to guide your reader from sentence to sentence \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Eliminate non-specific words and phrases from your writing \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Grab your readers' attention by choosing stronger nouns and verbs \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Manage your online and cross-cultural writing \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e•Focus first on getting each project \u003cb\u003ewritten\u003c\/b\u003e before concerning yourself with getting it \u003cb\u003eright\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. \u003cu\u003eThe McGraw-Hill 36-Hour Course in Business Writing and Communication\u003c\/u\u003e will give you the skills you need to write for success, regardless of your profession or position.\u003c\/p\u003e  ","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":48178227970288,"sku":"9780071441278","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071441278_p0.jpg?v=1763634978","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071441278","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}