{"product_id":"9780071442954","title":"The Manager's Guide to Distribution Channels","description":"\u003cp\u003eChannel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. \u003ci\u003eThe Manager's Guide to Distribution Channels \u003c\/i\u003eprovides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47119313371376,"sku":"9780071442954","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071442954_p0.jpg?v=1763635108","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071442954","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}