{"product_id":"9780071454384","title":"Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, and Outwit the Competition","description":"\u003cp\u003e\u003cb\u003eProven techniques for coming up with creative and profitable ideas--every time\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eEveryone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. \u003ci\u003eSecrets from the Innovation Room \u003c\/i\u003eexplains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.\u003c\/p\u003e  \u003cp\u003eAuthor Kay Allison has years of firsthand experience drawing creativity from others. She uses this knowledge to deliver a results-focused book that stops the \"I'm not creative\" argument in its tracks. Work sheets, self-tests, examples, and more show you how to consistently come up with ideas that make money--and drive careers forward-- as you:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eRecognize and avoid the 10 Enemies of Ideas and Innovation\u003c\/li\u003e  \u003cli\u003eLearn and use proven problem-solving techniques in any situation\u003c\/li\u003e  \u003cli\u003eLoosen up creative juices to get ideas flowing\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776000901360,"sku":"9780071454384","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071454384_p0.jpg?v=1763635122","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071454384","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}