{"product_id":"9780071458436","title":"Winning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding","description":"\u003cp\u003e\u003cb\u003eHow to use pricing as a strategic tool to increase revenues and win the war for profit\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eOne of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In \u003ci\u003eWinning the Profit Game\u003c\/i\u003e, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, \u003ci\u003eWinning the Profit Game \u003c\/i\u003eis a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eProven strategies for transforming added value into revenues and winning the war for profits\u003c\/li\u003e  \u003cli\u003ePrescriptive frameworks for putting the principles and strategies into action, immediately\u003c\/li\u003e  \u003cli\u003eNumerous success stories based on experiences of A. T. Kearney clients worldwide\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776000999664,"sku":"9780071458436","price":46.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071458436_p0.jpg?v=1763635027","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071458436","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}