{"product_id":"9780071465151","title":"Dimensional Selling: Using the Breakthrough Q4 Approach to Close More Sales","description":"\u003cp\u003e\u003cb\u003eA powerful, behavioral-based approach to closing sales\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eCalled dimensional selling, the Q4 model evaluates customers' specific behavioral patterns. It enables sales professionals to tailor presentations to personality traits, thereby forging strong bonds of trust and enduring relationships with customers. Psychologists Victor Buzzotta and Robert Lefton present this proven sales approach based on behavioral science that is guaranteed to give sales professionals an unbeatable competitive edge. Drawing upon their work with Citicorp, Hyatt Corp., Merrill Lynch, Warner Bros., and other top companies, the authors show readers how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003ePinpoint what motivates individual buyers\u003c\/li\u003e  \u003cli\u003eWork more effectively with customers by understanding their basic behavior patterns\u003c\/li\u003e  \u003cli\u003eAdapt selling strategies on the fly\u003c\/li\u003e  \u003cli\u003eManage problem customers--regardless of their issues\u003c\/li\u003e  \u003cli\u003ePlan sales calls that optimize the chances of success\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47079118438640,"sku":"9780071465151","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071465151_p0.jpg?v=1763634959","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071465151","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}