{"product_id":"9780071479509","title":"Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results","description":"\u003cp\u003e\u003cb\u003eWith an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eAll companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing\u003c\/p\u003e  \u003cp\u003eshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.\u003c\/p\u003e  \u003cp\u003e\"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.\"\u003c\/p\u003e  \u003cp\u003e-- John Battelle, Business 2.0\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776044548336,"sku":"9780071479509","price":32.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071479509_p0.jpg?v=1763635344","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071479509","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}