{"product_id":"9780071505123","title":"Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale: The 6 Keys to Winning the Complex Sale","description":"\u003cp\u003e\u003ci\u003e\"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in\u003c\/i\u003eHope Is Not a Strategy\u003ci\u003e.\"--Geoffrey Moore, author of \u003c\/i\u003eCrossing the Chasm \u003ci\u003eand \u003c\/i\u003eInside the Tornado\u003c\/p\u003e  \u003cp\u003eMaster of the complex sale, Rick Page is the author of the bestselling book, \u003ci\u003eHope Is Not a Strategy\u003c\/i\u003e, and one of the most sought-after sales consultants and trainers in the world.\u003c\/p\u003e  \u003cp\u003eHe has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.\u003c\/p\u003e  \u003cp\u003eIntegrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eIdentify and sell to a prospect's business \"pain\"\u003c\/li\u003e  \u003cli\u003eQualify a prospect\u003c\/li\u003e  \u003cli\u003eBuild competitive preference\u003c\/li\u003e  \u003cli\u003eDefine a prospect's decision-making process\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47153801822448,"sku":"9780071505123","price":23.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071505123_p0.jpg?v=1763635164","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071505123","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}