{"product_id":"9780071543743","title":"Realty Blogging: Build Your Brand and Out-Smart Your Competition","description":"\u003cp\u003e\u003cb\u003eUnleash the power of blogging in your real estate business\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eAre you blogging for your real estate business? \u003ci\u003eRealty Blogging\u003c\/i\u003e shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.\u003c\/p\u003e  \u003cp\u003eDrawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eDevelop an effective Internet marketing strategy\u003c\/li\u003e  \u003cli\u003eGenerate leads consistently at almost no cost\u003c\/li\u003e  \u003cli\u003eDefine yourself as an expert in a particular area\u003c\/li\u003e  \u003cli\u003eServe your market niche\u003c\/li\u003e  \u003cli\u003eEstablish long-term relationships with your customers\u003c\/li\u003e  \u003cli\u003eCreate content that attracts major search engines\u003c\/li\u003e  \u003cli\u003eCreate buzz about your blog in the media\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003ePlus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776006897904,"sku":"9780071543743","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071543743_p0.jpg?v=1763635195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071543743","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}