{"product_id":"9780071589673","title":"The Auction App","description":"\u003cp\u003e\u003ci\u003eHow companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eFrom liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Auction App \u003c\/i\u003edetails the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. \u003ci\u003eThe Auction App \u003c\/i\u003eshows them how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLiquidate excess inventory \u003c\/li\u003e\n\u003cli\u003eAcquire new customers cost-effectively \u003c\/li\u003e\n\u003cli\u003eConduct real-time market research \u003c\/li\u003e\n\u003cli\u003eProvide new avenues of cooperation between sellers and suppliers \u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":50016658292976,"sku":"9780071589673","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071589673_p0.jpg?v=1784231553","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071589673","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}