{"product_id":"9780071593410","title":"Voice of the Customer: Capture and Analysis","description":"\u003cp\u003e\u003cb\u003eDiscover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e Voice of the Customer Capture and Analysis\u003c\/i\u003e equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.\u003c\/p\u003e  \u003cp\u003e Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e Voice of the Customer Capture and Analysis\u003c\/i\u003e features a wealth of information on Six Sigma and value creation…customer survey design, administration, and analysis…ethnographic research…process management and Lean Product Development…the deployment of customer value into products-DFSS…and value engineering. This product design tool enables you to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eMinimize sources of response and measurement error\u003c\/li\u003e  \u003cli\u003eDiscern customer preferences\u003c\/li\u003e  \u003cli\u003eDesign VOC research to minimize mistranslation\u003c\/li\u003e  \u003cli\u003eRespond to analytical implications of VOC data\u003c\/li\u003e  \u003cli\u003eOptimize design to decrease sensitivity of CTQs to process parameters\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWith the help of \u003ci\u003eVoice of the Customer Capture and Analysis,\u003c\/i\u003e you can now acquire the skills needed to truly understand a customer's wants and needs, in order to develop and build optimal products.\u003c\/p\u003e  \u003cp\u003e Most Design for Six Sigma product development teams fall short of truly understanding their customers' want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today's Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e Voice of the Customer Capture and Analysis\u003c\/i\u003e now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions.\u003c\/p\u003e  \u003cp\u003eThis powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs …assess the cost of poor quality…design robust products to meet those needs…optimize product life cycles…and accurately validate their findings.\u003c\/p\u003e  \u003cp\u003e By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eHarness VOC data to create value-based products\u003c\/li\u003e  \u003cli\u003eEmploy Design for Six Sigma to optimize value creation\u003c\/li\u003e  \u003cli\u003eBecome proactive in gathering VOC information\u003c\/li\u003e  \u003cli\u003eImprove customer survey design, administration, and analysis\u003c\/li\u003e  \u003cli\u003eAccurately process VOC data\u003c\/li\u003e  \u003cli\u003eDeploy customer value into products-DFSS\u003c\/li\u003e  \u003cli\u003ePerform effective quality function deployment (QFD)\u003c\/li\u003e  \u003cli\u003eGet the most out of value engineering\u003c\/li\u003e  \u003cli\u003eCapitalize on creative design methods\u003c\/li\u003e  \u003cli\u003eUtilize process management and Lean Product Development\u003c\/li\u003e  \u003cli\u003eApply statistical techniques and Six Sigma metrics\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e This wide-ranging resource will give you the ability to minimize sources of response and measurement error …clearly discern customer preferences…design VOC research to minimize the perils of mistranslation…respond to analytical implications of VOC data …and optimize design to decrease sensitivity of CTQs to process parameters.\u003c\/p\u003e  \u003cp\u003e Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer expectations.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47078094668016,"sku":"9780071593410","price":117.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071593410_p0.jpg?v=1763635156","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071593410","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}