{"product_id":"9780071593779","title":"The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!","description":"\u003cp\u003e\u003cb\u003eLow- and no-cost tools that win customer loyalty\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. \u003ci\u003eThe Ultimate Small Business Marketing Toolkit\u003c\/i\u003e gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.\u003c\/p\u003e  \u003cp\u003ePacked with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eDevelop targeted customer profiles using affordable market research techniques\u003c\/li\u003e  \u003cli\u003eGet inside the heads of customers and learn what makes them tick\u003c\/li\u003e  \u003cli\u003eNavigate your marketplace and turn obstacles into opportunities\u003c\/li\u003e  \u003cli\u003eEstablish winning partnerships that support your company's growth\u003c\/li\u003e  \u003cli\u003eSell your brand to the world using brochures, Web sites, direct mail, and advertising\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47078061506800,"sku":"9780071593779","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071593779_p0.jpg?v=1763635502","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071593779","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}