{"product_id":"9780071595469","title":"Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions","description":"\u003cp\u003e\u003cb\u003eCreate an Army of Advocates for You and Your Business\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eWord-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discover\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eThe 7 Deadly Referral Mistakes and How to Avoid Them\u003c\/li\u003e  \u003cli\u003e12 Ways to Get Great Prospects Calling You\u003c\/li\u003e  \u003cli\u003e10 Social Prospecting Ideas That Generate Referrals\u003c\/li\u003e  \u003cli\u003e6 Tactics for Stronger Introductions\u003c\/li\u003e  \u003cli\u003ePLUS the 4-Point VIPS MethodTM for Asking for Referrals\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWhether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.\u003c\/p\u003e  \u003cp\u003e“I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, \u003ci\u003eSelling Power\u003c\/i\u003e magazine\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47070890918128,"sku":"9780071595469","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071595469_p0.jpg?v=1763635518","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071595469","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}