{"product_id":"9780071595810","title":"Project Management in New Product Development","description":"\u003cp\u003e\u003cb\u003eTurn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe first book to integrate project management and product development, \u003ci\u003eProject Management in New Product Development\u003c\/i\u003e shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.\u003c\/p\u003e  \u003cp\u003ePacked with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. \u003ci\u003eProject Management in New Product Development\u003c\/i\u003e features:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e The first integrated treatment of project management and new product development designed for modern, globally oriented firms\u003c\/li\u003e  \u003cli\u003e Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace\u003c\/li\u003e  \u003cli\u003e150 informative tables, figures, and graphics\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47153811292400,"sku":"9780071595810","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071595810_p0.jpg?v=1763635187","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071595810","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}