{"product_id":"9780071597340","title":"Search Engine Marketing","description":"\u003cp\u003e\u003cstrong\u003eRevolutionize Your Internet Marketing\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. \u003cem\u003eSearch Engine Marketing\u003c\/em\u003e explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eTrack and measure both digital and traditional marketing with analytics\u003c\/li\u003e  \u003cli\u003eDefine and use KPIs to manage campaigns and channels for maximum profitability\u003c\/li\u003e  \u003cli\u003eEmploy SEO strategies to increase leads, conversions, and sales\u003c\/li\u003e  \u003cli\u003eUnderstand how website architecture, keywords, tags, and sitemaps affect search results\u003c\/li\u003e  \u003cli\u003eUse PPC to place ads in search engines, radio, TV, and newspapers\u003c\/li\u003e  \u003cli\u003eGet hands-on strategies for maximizing Google Analytics and Google AdWords\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47153587716336,"sku":"9780071597340","price":29.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071597340_p0.jpg?v=1763635196","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071597340","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}