{"product_id":"9780071598293","title":"The New Age of Innovation: Driving Cocreated Value Through Global Networks","description":"\u003cp\u003e\u003cb\u003eNamed one of the \"Best Books on Innovation, 2008\" by \u003ci\u003eBusinessWeek\u003c\/i\u003e magazine\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eFrom the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe New Age of Innovation\u003c\/i\u003e reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.\u003c\/p\u003e  \u003cp\u003eIn this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eRedesigning systems to co-create value with customers and connect all parts of a firm to this process\u003c\/li\u003e  \u003cli\u003eMeasuring individual behavior through smart analytics\u003c\/li\u003e  \u003cli\u003eCeaselessly improving the flexibility and efficiency in all customer-facing and back-end processes\u003c\/li\u003e  \u003cli\u003eTreating all involved individuals--customers, employees, investors, suppliers--as unique\u003c\/li\u003e  \u003cli\u003eWorking across cultures and time-zones in a seamless global network\u003c\/li\u003e  \u003cli\u003eBuilding teams that are capable of providing high-quality, low-cost solutions rapidly\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eTo successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. \u003ci\u003eThe New Age of Innovation\u003c\/i\u003e is a complete program for achieving this transformation to meet the needs of the end consumer of the future.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47107907453168,"sku":"9780071598293","price":33.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071598293_p0.jpg?v=1763635323","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071598293","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}