{"product_id":"9780071601177","title":"Jump Point: How Network Culture is Revolutionizing Business","description":"\u003cp\u003e\u003cb\u003ePlug into the nonstop global economy of billion-selling products and trillion-dollar markets\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe Web 3.0 world of “pandemic economics” is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. \u003ci\u003eJump Point\u003c\/i\u003e is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment.\u003c\/p\u003e  \u003cp\u003eSilicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eThe implications of collaborative behavior on the global market\u003c\/li\u003e  \u003cli\u003eThe human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites\u003c\/li\u003e  \u003cli\u003eHow to act on and react to real-time external events\u003c\/li\u003e  \u003cli\u003eThe pitfalls of “response latency,” and why too much information can kill a company\u003c\/li\u003e  \u003cli\u003eHow to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eDon't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47079119913200,"sku":"9780071601177","price":18.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071601177_p0.jpg?v=1763636404","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071601177","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}