{"product_id":"9780071603669","title":"The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World","description":"\u003cp\u003eWhether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In \u003ci\u003eThe Customer Rules\u003c\/i\u003e, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.\u003c\/p\u003e  \u003cp\u003eA combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, \u003ci\u003eThe Customer Rules\u003c\/i\u003e distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important task--providing preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e Instill the importance of customer service in every employee\u003c\/li\u003e  \u003cli\u003e Use a “small-town” approach to meeting customers' needs no matter how big your company is\u003c\/li\u003e  \u003cli\u003e Develop a unique identity your customers will seek out\u003c\/li\u003e  \u003cli\u003e Maintain a focus on the customer before, during, and after the sale\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eSuccess in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson \u0026amp; Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. \u003ci\u003eThe Customer Rules\u003c\/i\u003e gives you the tools you'll need to become the undisputed leader in your industry.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47148255117552,"sku":"9780071603669","price":39.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071603669_p0.jpg?v=1763635543","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071603669","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}