{"product_id":"9780071605861","title":"Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset","description":"\u003cp\u003ehether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues.\u003c\/p\u003e  \u003cp\u003eIt simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. \u003ci\u003eManaging Across Cultures\u003c\/i\u003e examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment.\u003c\/p\u003e  \u003cp\u003eExperts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eManaging Across Cultures\u003c\/i\u003e is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You’ll learn how:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eIntel’s powerful global corporate culture is a critical element of its historic success\u003c\/li\u003e  \u003cli\u003eColgate-Palmolive integrates cultural understanding into its global marketing programs\u003c\/li\u003e  \u003cli\u003eGE adapts its effective management style to local business cultures\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eYou’ll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eManaging Across Cultures\u003c\/i\u003e takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business—from hiring and motivating employees to developing winning sales pitches and marketing campaigns.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47148356731120,"sku":"9780071605861","price":44.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071605861_p0.jpg?v=1763635304","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071605861","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}