{"product_id":"9780071610346","title":"Product Strategy for High Technology Companies","description":"One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119484322032,"sku":"9780071610346","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071610346_p0.jpg?v=1763635375","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071610346","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}