{"product_id":"9780071628822","title":"Get Content Get Customers: Turn Prospects into Buyers with Content Marketing","description":"\u003cp\u003e\u003cb\u003eConnect to customers with compelling content!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. \u003ci\u003eGet Content Get Customers\u003c\/i\u003e explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.\u003c\/p\u003e  \u003cp\u003eIt’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.\u003c\/p\u003e  \u003cp\u003e“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”\u003cbr\u003e \u003cb\u003e—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”\u003cbr\u003e \u003cb\u003e—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of \u003ci\u003ePersonality Not Included\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“\u003ci\u003eGet Content Get Customers\u003c\/i\u003e provides a play-by-play for any marketer who is serious about breaking away from the pack.”\u003cbr\u003e \u003cb\u003e—Greg Verdino, Chief Strategy Officer, Crayon, LLC\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47078094962928,"sku":"9780071628822","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071628822_p0.jpg?v=1763636024","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071628822","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}